Great new Functionality on the horizon - Check THIS out!

We have had some great new tools in development, and are now rolling out a Beta test that a few of you will have been privy to. We will be moving to a subscription model which starts with a free option (you can still verify your own domains for free), and the first paid option is under £10 (around US$16) a month. At the same time we are adding new functionality that will let you analyze really big sites without breaking the bank or drill down to back-link data for very specific deep urls. We are really excited, and after this preview, we hope that you will be as well. This upgrade launches our data onto the next level. One of the great things about having too MUCH data is that we can now concentrate your minds on the good stuff, whilst still letting you choose what counts as good stuff for yourself. If you are too busy to read any further you can skip through to our subscription packages.

Ready for the sneak peak? Let's dive in then...

Introducing "Standard" Reports

We now have a way for you to pull down a standard report that pulls all the important data, but only for the most important back-links. We are calling this a "standard" report, but even at the lowest subscription level, the report will analyse the top 5,000 back-links (more for higher subscription levels) without breaking the bank. You'll see the Advanced reports and Standard reports separated in your control panel. To analyse a new company, look to the Control panel tools in the bottom right of your screen when the system goes live (see screenshot):

I have chosen a Japanese website... venetianblinds.jp - partly so the post does not get hung up on the anchor text you are about to see, and also so you can see that not everything on the web is in Latin based alphabets. So let's get the report, by pressing "go" and instead of a credits screen we see different report options: Standard reports and Advanced reports:

I am going to concentrate on the exciting new functionality of the "standard" reports - but in the screen above, you have the choice of standard or advanced. Collecting an advanced report would have reduced the number of back-links that you can analyse in any one month by 2,589 (from a running total of over 92 million) so not large in this case. But Standard reports always cost the same. In this subscription level (Less than £30, or around US$45 a month), I have 20 standard reports per month in addition to my "advanced" allowance - and I can use that on almost any website, regardless of size.

The overview of the standard report gives you the strongest baclinks by default. We exclude all the rubbish and limit the report if we have too much data for the domain. Now let's drill down to the real heat of the matter - by analysing the anchor text coming into this domain. (Here's where the Japanese comes in handy):

1. We have started by including on the fly filters. By default we exclude Deleted domains, and mentions, because I set those preferences in the account options panel - so will apply to ALL reports unless I change this. But in the above example, at the press of a button, I have also excluded links from Images. Updating your report is almost instantaneous; with no need any longer to refresh the screen as you go.

2. As the report updates, you can start to see just how many back-links are being filtered out. The left hand pie chart shows all of our back-link data before you filter out stuff you don't want. The right hand chart shows the data set after the filter. In this example, we had ALREADY only included 2594 _ 172 + 5 back-links in the whole report. Further "on-the-fly" filtering reduced this to just 177 links. If the "Images" filter had been set to ignore, then the right hand pie chart would have been the same as the left hand pie chart.

3. Again on the fly you can order (up or down) by various factors, including ACRank.

4. just like before, you can quickly export this data to a CSV file and

5. At a glance you can see suspiciously low quality link patterns and filter them in or out as you see fit. In this example, as I have rooted out deleted links at source and image links on the fly, both of these columns are now empty. So that's the anchor text - but can't I see the back-links themselves?

Yes of course! Just click on the back-links tab and you get to see the source URL; the ACRank, the date we first found it and the URL it links to. Plus all the filters you've set of course:

So now you can look at the most established links by ACRank OR by date they have been online.

There is SO much more you can analyse here. We hope that these reports will make it dramatically easier for you to analyse and report on a site, without taking away all that glorious data when you need it.

So what else is new?

In the advanced reports, you can now choose to only analyse a deep url, rather than a whole domain. On small sites, this may not matter much, but on really gigantic sites, analyzing a unique URL can really reduce the amount of resource you need, and get you exactly the data you need.

We are also opening up the full API to anyone that wants to go for the right subscription level, allowing you to use your monthly allowance either through the web interface, or the API as you see fit. The API license is only available for your own use, not for building web applications with retail intent (which requires a separate agreement) but is otherwise fully functional. So how much does all this cost? Expensive right?

Well - we looked around at the competition. We don't think we have much, but we also wanted to make it extremely affordable for even the smallest company. So we have a free option, still. But the paid options will run from under UK £10 to some pretty high levels for the big players.

But what about my existing credits?

Well any credits will still work for several months, but you'll find an extremely attractive offer, tempting you over to the new subscription model. The offer is different for everyone, based on how many credits you have and whether you bought them before this article went up. (Long and short... no point in buying loads of credits today, they will eventually expire and converting them will be at face value.) For most of you, we hope the new system is very attractive. Hooked? Excited? We are...

Here is a list of our subscription packages, we hope you'll love them!